Mission Statement

Create innovative products that prepare people for the expected and unexpected and result in real tales of triumph.


We are a healthy, growing and admired business, where product excellence, ingenuity and Portland manufacturing are at the heart of the brand and where highly engaged employees exemplify our core values.

Core Values

  • We thrill our consumers with quality, products and service.
  • We care about each other's well-being.
  • We share ideas, challenge each other and do the right thing.
  • We respect each other, show humility and grow from our failures.
  • We foster the development of individuals to reach their greatest potential.